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Archive for February, 2012
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PayPal: Launches Brick and Mortar Checkouts
While the rest of us have been waiting on NFC-enabled smartphones to to bring us the power of a mobile wallet, PayPal has devised a way to bypass devices altogether. In a partnership with Home Depot, the payment provider has begun to roll out a service that enables payments at brick and mortar stores using [...] -
P&G Finds Orange Ads Work Better on Facebook
Digital is consuming more of Procter & Gamble‘s media budget and has become so important that the world’s biggest advertiser is fundamentally changing how it creates those ads and applying what it learns to other parts of the marketing mix. With its “Smart Media” system, Pantene tests combinations of headlines, colors and hair visuals. P&G’s optimization [...] -
Old Spice Smell is Power
Procter & Gamble is running “Smell is Power”, an advertising campaign for Old Spice Red Zone body spray. NFL star Terry Crews appears in a series of television and online commercials showing how the scent of courage can transform a regular smelling man into a man that smells like power. The campaign includes ads for Procter [...] -
JC Penney and Ellen de Generes at Academy Awards
JC Penney featured comedian Ellen de Generes in an advertising campaign launched in association with the 2012 Oscars. JC Penney was the official retail sponsor of the Academy Awards. Ellen’s choice as the company’s new ambassador was a controversial one. One Million Mums, a conservative pressure group, threatened to organise a boycott of JC Penney because [...] -
Nice To Meet You: A Social Art Installation
When you’re a building company tearing down half a town, you’re never always a going to be a popular company, no matter how great the end result promises to be. So Bonnier Properties, who are currently building a huge shopping centre in Hornstull (the last undeveloped place) in Stockholm, Sweden, decided to create a social [...] -
Coca-Cola: Happiness Machine for Couples
For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Some of my old mates from C-Section came-up with this smart idea [...] -
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Henry & Aaron – IT’S A SNAP!
http://www.central.wa.edu.au/Pages/default.aspx -
Intel Ultrabook: New Digital Flashmobs
Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...] -
Live Park: World’s First 4D Art Park Experience
A 4D Art Park you ask? Yeah, I wasn’t sure what the hell that meant either… Then I watched this video (only full screen HD does it justice) and now I’m sold on going there to experience it for myself! Live Park is completely unique, an entire theme park, dedicated to a 4D art experience [...]