Strategy Archive

Infographic: The Value of Social Loyalty

With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]
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MUSE: Play Draw Something For An Internship

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations [...]
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An amazing book to read !!

I’m just back from holidays and i have read an amazing book! Over the past years, the internet has evolved from a static to a social platform. This evolution has an impact on the way consumers communicate and take purchasing decisions. The Conversation Manager has a fresh vision about the best way for brands to [...]
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Introducing Google Play: iTunes for Android!

Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]
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The Social Pizza

Le crowdsourcing est dans l’air du temps que voulez vous. C’est au tour de Domino’s Pizza Australie de donner le pouvoir de décision à ses consommateurs. A partir d’aujourd’hui, leurs presque 500 000 fans Facebook pourront voter pour chaque élément composant la prochaine pizza (pâte, sauce, ingrédients et même le nom) qui sera ajoutée au [...]
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Infographic: 24 Hours on the Internet
Infographic: 24 Hours on the Internet

Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails [...]
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Coca Cola – Papertweetos!

Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]
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The Creative Ransom: Aggresive Job Hunting

In a ploy to land meetings with the right executive creative directors in Melbourne, Australia, Andrew Grinter and Lee Spencer-Michaelsen decided take job hunting to the next level. The young creative duo went on a URL buying spree, obtaining available domains matching the select ECD names. Those domains were held for ransom. The pair mailed [...]
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Mercedes-Benz: The Tweet Fleet

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]
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Gol Airlines: Valentine’s Flight Seat Challenge

Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]
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