E Archive

Infographic: The Value of Social Loyalty

With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]
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Streets Ice Cream: 360 Degree Happiness Booth

Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing [...]
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NEW : Fotoshop by Adobé

Hollywood’s beauty secret? Discover a brand new product, Fotoshop by Adobé, that’s a revolution ! And more seriously the Photoshop CS 6 (BETA) is available now to download here The world’s best digital image editing software is about to get even better. Explore Adobe® Photoshop® CS6 beta for a sneak preview of some of the incredible performance enhancements, imaging [...]
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MUSE: Play Draw Something For An Internship

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations [...]
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An amazing book to read !!

I’m just back from holidays and i have read an amazing book! Over the past years, the internet has evolved from a static to a social platform. This evolution has an impact on the way consumers communicate and take purchasing decisions. The Conversation Manager has a fresh vision about the best way for brands to [...]
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Introducing Google Play: iTunes for Android!

Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]
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The Social Pizza

Le crowdsourcing est dans l’air du temps que voulez vous. C’est au tour de Domino’s Pizza Australie de donner le pouvoir de décision à ses consommateurs. A partir d’aujourd’hui, leurs presque 500 000 fans Facebook pourront voter pour chaque élément composant la prochaine pizza (pâte, sauce, ingrédients et même le nom) qui sera ajoutée au [...]
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The “IKEA” premium catalogue

BOLIA est une marque surement inconnue par la plupart d’entre nous, par nous, j’entends les non scandinaves, une petite présentation s’impose donc. BOLIA, c’est une marque de mobilier et fourniture design scandinave présente en Norvège, Suède, Danemark et Allemagne, une version un peu plus premium de ce que pourrait offrir du IKEA par exemple. Le [...]
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IKEA BERÖRA: The iPad Glove Kit

Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, [...]
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Infographic: 24 Hours on the Internet
Infographic: 24 Hours on the Internet

Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails [...]
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