mobile Archive

  • Google+ on iPhone

    Google+ on iPhone

    Patience is a virtue : you can download the Google+ app for iPhone since today. Download app : iTunes

    Read More

  • Death To The QR Code ?

    Death To The QR Code ?

    Over the past few years, “QR codes” — those square, mobile barcodes — have started to show up in some U.S. advertising. While QR codes are cute and novel, and may be big in Japan, they’re not the future of advertising here. So it’s time to drop them. Even Google is. Read the full article by Dan [...]

    Read More

  • Mobile barcodes

    Mobile barcodes

    Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds Noah Elkin, eMarketer principal analyst and author of the new report, “Mobile Barcodes: Trends and Best Practices for Marketers.”

    Read More

  • Mobile World Congress

    Mobile World Congress

    Things move fast in technology. Last month’s Mobile World Congress is swiftly receding into the distant past, and the recent launch of the second generation iPad illustrates just how quickly companies need to move to stay ahead of the game. Most of us aren’t mired in the gadget blogs, and our phone operating system is a means [...]

    Read More